The language of leadership

Drawing on deep media and marketing expertise, and grounded in rigorous, data-driven analysis of the content landscape, we develop value propositions and editorial roadmaps that ensure our clients run high-impact campaigns that enhance brand identity and meet their commercial goals.

To gauge the ROI of thought leadership its impact must be measured. Using our proprietary SPECS and CARDIO content performance and assessment frameworks, we use data-driven analysis to quantify each campaign's reach and influence. Find out more about our SPECS & CARDIO methodology here.

Timely and consistent communication to all stakeholders – employees, investors, regulators and the media – is crucial for every business. We craft key messages around major financial transactions, unexpected events and crises, and ESG performance, analysing every issue from multiple angles to preserve brand integrity.

Our editorial services span every stage of the process needed to create and distribute truly distinctive and impactful thought leadership, from long-form multimedia campaigns to agenda-setting reports.

We deliver custom research projects, from industry-leading surveys to original indexes, on topics where credible and rigorous methodology is required to carve out points of view – from digital assets to behavioural finance to shifting ESG standards.

We help our clients produce and publish a wide range of content needed to keep stakeholders informed and engaged – from investor relations materials to press releases and sustainability updates – at high volume and to exacting, world-class standards.