World-class content

The language of leadership

New Narrative is a content and communications consultancy focused on impact

N/N's services span every aspect of communications strategy and execution, from stakeholder engagement to business-critical messaging and thought leadership that stakes out new intellectual territory.

N/N is a global consultancy that helps businesses reach discerning executive audiences across all platforms, with a focus on financial and professional services.

What we do


Pre-campaign strategy

Drawing on deep media and marketing expertise, and grounded in rigorous, data-driven analysis of the content landscape, we develop value propositions and editorial roadmaps that ensure our clients run high-impact campaigns that enhance brand identity and meet their commercial goals.

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Post-campaign performance

To gauge the ROI of thought leadership its impact must be measured. Using our proprietary SPECS and CARDIO content performance and assessment frameworks, we use data-driven analysis to quantify each campaign's reach and influence. Find out more about our SPECS & CARDIO methodology here.

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Consistent messaging

Timely and consistent communication to all stakeholders – employees, investors, regulators and the media – is crucial for every business. We craft key messages around major financial transactions, unexpected events and crises, and ESG performance, analysing every issue from multiple angles to preserve brand integrity.

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Agenda-setting thought leadership

Our editorial services span every stage of the process needed to create and distribute truly distinctive and impactful thought leadership, from long-form multimedia campaigns to agenda-setting reports.

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Custom research and intellectual property

We deliver custom research projects, from industry-leading surveys to original indexes, on topics where credible and rigorous methodology is required to carve out points of view – from digital assets to behavioural finance to shifting ESG standards.

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Business-critical content

We help our clients produce and publish a wide range of content needed to keep stakeholders informed and engaged – from investor relations materials to press releases and sustainability updates – at high volume and to exacting, world-class standards.

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We are a strategic thought leadership agency focused on impact

We help clients craft everything from tailored messaging frameworks to distinctive and compelling content marketing campaigns.

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World-class content strategy and execution

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