Global intelligence, local relevance

The language of leadership

Content and communications designed for impact

New Narrative is a content-led marketing and communications consultancy providing strategic advisory and editorial production services. We enable the world’s leading enterprises to engage discerning audiences with authoritative insights that drive vital commercial, investment and policy decisions.

What we do


Organisational messaging and campaign strategy

We draw on seasoned editorial judgement, deep industry expertise, and insights derived from our iN/Ntelligence platform, which comprehensively maps the media and content landscape, to develop value propositions and roadmaps for high-impact campaigns that enhance brand awareness and drive commercial and reputational returns.

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Post-campaign performance

To gauge the ROI of thought leadership its impact must be measured. Using our proprietary SPECS and CARDIO content performance and assessment frameworks, we apply data-driven analysis to identify opportunities to enhance quality, and to quantify each campaign's reach and influence.

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Communications consistency

Timely, consistent and meaningful communication to all key stakeholders – whether employees, investors or regulators – is crucial for every business. We combine commercial experience, editorial expertise and digital tools to delve into what defines your organisation and services, guiding you through structured processes that ensure your vision and values are captured and articulated credibly in anything you publish.

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Agenda-setting thought leadership

We serve as your content production and creative engine, developing rigorously researched, highly distinctive media assets tailored to achieve commercial objectives, that deliver the guidance and insights your stakeholders need in uncertain times.

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Custom research and intellectual property

Our experienced writers, editors, producers and designers boast a collective wealth of knowledge on specialist topics, from artificial intelligence to shifting ESG standards. We supplement organisational points of view with independent research and informed perspectives to craft industry-leading surveys and original indexes that move minds, yet rest on sound intellectual foundations.

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Business-critical content

Every organisation needs to publish a wide range of content to keep clients and stakeholders informed and engaged, from investor relations materials to press releases and sustainability policies. We have the industry knowledge and cultural acuity to navigate these growing demands and pressure points in the production process, ensuring you deliver communications characterised by attention to detail and an authentic voice, in high volumes and to even higher standards.

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N/N is a strategic advisor that delivers tangible results

We help clients craft everything from tailored messaging frameworks to distinctive and compelling thought leadership campaigns.

People notes meeting team 7095

World-class content strategy and execution

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