David Line | July 26th, 2019

HONG KONG, July 26, 2019 - New Narrative, Asia’s leading content consultancy, today announced the opening of its Singapore office and the appointment of Edward Butler as Managing Director.

New Narrative’s client base is expanding quickly in Singapore, as it delivers content strategies and ambitious thought leadership campaigns for financial institutions and technology firms aiming to capitalise on ASEAN’s rapid development.

Butler will be based in Singapore, where he will help leading companies seize upon opportunities in the city-state’s asset management industry, contribute to smart-city initiatives, and raise their profiles in ASEAN’s leading investment destination.

He joins New Narrative from UK-based content agency, Editions Financial, where he served as Senior Content Strategist, and devised campaigns and advised on customer engagement strategies for leading multinational corporations and financial institutions.

Before working at Editions Financial, Butler held a variety of senior strategic and management roles with global media businesses, including Informa, Clarion and Communisis. He holds a BA from King's College London and a master's degree from the London School of Oriental and African Studies and is fluent in Spanish.

“Singapore is leading development across the key ASEAN markets, not only as an innovator and investment destination, but also as the standard bearer for regulatory stability,” said Butler. “Leading corporations, both global and local, will need to position themselves to play a significant role in ASEAN’s future – and I’m delighted New Narrative will be there to help them tell their stories and win new business via compelling thought leadership campaigns.”

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