New Narrative Editors | February 17th, 2022

HONG KONG, February 17, 2022 – New Narrative Ltd., Asia’s leading thought leadership consultancy, today announced that Heenu Nihalani and Thomas Rippe have joined the company as Senior Editors in its Hong Kong office.

They are joining New Narrative at a time when corporate leaders are actively stepping up efforts to stake out new intellectual territory in an uncertain business environment through engaging and impactful content. Nihalani and Rippe will be part of the global editorial team crafting world-class thought leadership content and campaigns for the company’s rapidly expanding client base spanning Asia Pacific, Europe and North America.

Nihalani joined New Narrative in 2022 following an 11-year career in research, sales and editorial roles. Her experience spans multiple industries, notably telecoms, finance and media. Previously, she supported Citibank’s transaction banking regional sales team in Hong Kong and edited Asia-focused research reports for The Economist Intelligence Unit.

Nihalani holds a Master’s degree in Financial Analysis from HKUST and a BSc in Economics with Philosophy from the University of Warwick.

Rippe joins New Narrative with 15 years of experience in journalism, as well as corporate and political communications in the US, China and Rwanda. Rippe was previously an Account Director at FleishmanHillard Hong Kong where he worked with corporate clients in medical technology, supply chain, digital payments and financial services.

He holds a Master’s degree in Journalism from the USC Annenberg School for Communication and Journalism and a Bachelor’s degree in History and Philosophy from the University of Wisconsin-Madison.

About New Narrative

Founded in 2013 by former financial journalists, New Narrative works with leading B2B companies across finance, healthcare and technology to give them and their executives a distinctive voice. New Narrative's services span every stage of the process needed to execute world-class thought leadership campaigns that advance commercial goals, drive meaningful conversations and stake out new intellectual territory.

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