New Narrative Editors | September 19th, 2022

HONG KONG, September 19, 2022 – New Narrative, a leading content and communications consultancy, today announced that Eldar Gainutdinov joins the company as Senior Business Development Manager.

New Narrative’s client base continues to expand not only in Asia, but also globally in the UK, US, and Canada, as the company delivers content strategies, data insights and ambitious thought leadership campaigns to multinationals aiming to emerge from the pandemic and thrive in a world shaped by unpredictable markets and an uncertain outlook.

Based in Hong Kong, Gainutdinov will drive business development initiatives across the firm’s client portfolio, servicing a client base of investment banks, asset managers, healthcare and technology firms, and media groups.

Gainutdinov joins New Narrative following a career at Euromoney Institutional Investor, where he led their APAC and MENA sales efforts in Infrastructure News & Data, building a revenue base within the Lenders, Legal and Financial Advisors client portfolio.

Previously he worked in various positions developing expert network and financial media businesses at Guidepoint and Asian Private Banker; and led sales and event management for leadership development organisation AIESEC in Russia.

About New Narrative

Founded in 2013 by former financial journalists, New Narrative works with leading professional and financial services companies to give them and their executives a distinctive voice. Drawing on tested research techniques, deep media and marketing expertise and data-driven analysis, New Narrative develops the frameworks that empower clients to craft strategic messages and produce industry-leading intellectual property and thought leadership campaigns.

Press enquiries:

Katrina Oropel
, Global Commercial Director

+852 9178 8790

Joseph Chaney, Partner

+852 9411 7441

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