HONG KONG, December 2, 2022 – New Narrative Ltd., a leading content and communications consultancy, today announced that Heda Bayron joined the company as Senior Editor in its Hong Kong office.
She is joining New Narrative at an exciting time when the firm’s client base continues to expand not only in Asia, but also globally in the UK, US and Canada, as the company delivers content strategies, data insights and ambitious thought leadership campaigns to multinationals aiming to emerge from the pandemic and thrive in a world shaped by unpredictable markets and an uncertain outlook.
Bayron brings to her role more than two decades of experience in content marketing, corporate communications and journalism. Previously, she headed content marketing for Asia Pacific at PineBridge Investments and State Street Global Advisors, where she helped design and execute content-driven marketing campaigns and served as lead investment writer for the region. She also worked as a regional communications manager at CFA Institute and a communications consultant at the International Finance Corporation. Earlier in her career, Bayron held various editorial roles at Asiamoney, The Asset, A Plus, and the Voice of America, where she helped manage the news gathering operations of its Asia News Centre in Hong Kong.
Bayron holds a Master’s degree in Asia-Pacific Studies from the University of Leeds, a Master of Counselling degree from Monash University and a Bachelor’s degree in Economics from the University of the Philippines.
About New Narrative
Founded in 2013 by former financial journalists, New Narrative works with leading professional and financial services companies to give them and their executives a distinctive voice. Drawing on tested research techniques, deep media and marketing expertise and data-driven analysis, New Narrative develops the frameworks that empower clients to craft strategic messages and produce industry-leading intellectual property and thought leadership campaigns.
Joseph Chaney, Partner
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