Jonathan Hopfner | November 06th, 2023

Asia-headquartered, content-led marketing and communications consultancy extends its international presence with opening of UK & EMEA office

LONDON, Nov 03, 2023 – Content-led marketing and communications consultancy New Narrative has marked the next stage in its international expansion with the official opening of its London office, which will serve as a base to provide strategic communications advisory and customised editorial production services to clients throughout the UK, Europe and the Middle East (EMEA).

The office launch follows the relocation of two senior executives from New Narrative’s Hong Kong headquarters to oversee the company’s growth in EMEA – partner Jonathan Hopfner, who has been appointed Managing Director, EMEA; and Global Commercial Director Katrina Oropel, who also takes on the role of Head of UK Office. The regional operation is also supported by a dedicated team of senior editors and project managers in the UK and mainland Europe.

“We’re excited to be embarking on this next stage for New Narrative, which is very much in line with our own vision for the business and the demands of our client base for a more globally informed and integrated approach to the marketing and communications campaigns we help them develop,” Hopfner said.

Working closely with the team in Asia Pacific, the London office will deliver the full suite of New Narrative’s services. These span messaging development; campaign strategy and planning based on data-driven analysis of media trends and dialogue; and the production of custom research and thought leadership on vital themes like sustainability policy, artificial intelligence and investment strategy, for a multinational base of clients in specialised fields including financial and professional services, and enterprise technology.

“London is the ideal place to support our existing client relationships in the region and forge new ones,” said Oropel. “With our presence here, we’ll be able to support our clients in their effort to deliver insights and reach decision-makers regionally and globally.”

In the coming weeks and months the focus of the London office will be on building the UK and EMEA team and client roster, as well as the regional rollout of new service offerings such as proprietary data product.

“While we acknowledge the difficult economic environment globally we remain entirely optimistic,” said Hopfner. “In uncertain times insights and credible information become more valuable than ever, and that’s exactly what we’re focused on helping our clients deliver.”


About New Narrative

New Narrative is a content-led marketing and communications consultancy providing strategic advisory and editorial production services that enable the world’s leading enterprises to engage discerning audiences with authoritative insights that drive vital commercial, investment and policy decisions. In addition to London, the company has offices in Hong Kong and Singapore.

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Jonathan Hopfner
Partner & Managing Director, EMEA

Katrina Oropel
Global Commercial Director & Head of UK Office

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