New Narrative welcomes Sara Hemrajani as Senior Content Executive in Hong Kong

Hemrajani will help the fast-growing Hong Kong-based firm with the production of engaging multimedia content and in-depth research for leading financial institutions and corporations in Asia, the Middle East and beyond.

With more than eight years’ experience at some of the world's top news organisations, Hemrajani brings unique insights into video production, managing live television programming, writing features for global audiences and interviewing high-profile personalities.

Formerly a senior producer and reporter at Thomson Reuters, both in London and Hong Kong, she was responsible for creating bespoke video content for select clients, as well as arranging shoots and editing footage for major broadcasters, and writing and contributing to articles that were picked up by various news outlets. Her beats included business, entertainment and lifestyle, and current affairs.

Hemrajani started her career as an Assistant Producer at Bloomberg TV in London. She was also a regular freelancer at DMA Media and CNN where her projects ranged from covering the Cannes Film Festival to helping with the launch of an international English-language news channel in Istanbul.

She has a Masters in International Journalism from City University London and an undergraduate degree in Politics with Economics from the University of Bath.

About New Narrative

Founded in 2013 by former financial journalists, New Narrative works with leading professional and financial services companies to give them and their executives a distinctive voice. New Narrative helps them communicate their views to clients, employees, investors, governments and regulators through sustained, compelling content campaigns in a variety of written and visual media.

Press enquiries:

Joseph Chaney, Partner:

joseph.chaney@new-narrative.com

+852 9411 7441