Superlative B2B Surveys (e-book)

Surveys are a great way of producing thought leadership that can have a powerful impact. But they often require considerable investment in time and money to get right. Anyone who uses surveys for marketing purposes should follow some editorial principles that will help them maximise the return on their investment.

This N/N e-book covers:

• Why surveys are a crucial tool for reaching B2B audiences
• Tips and best practices in each of the crucial stages of survey execution
• Editorial advice on questionnaire design and fieldwork
• Content strategy tips to get the most out of your survey results
• Clear pointers on the best way to analyse and report your findings

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