The challenge
Finding new ways to connect with institutional investors.
The solution
A dedicated microsite to highlight Allianz’s Asia expertise and the importance of active investment management to a specific audience.
The outcome
The microsite acted as a single repository of knowledge for Allianz’s institutional client base, as well as a gateway to its investment solutions.
What we did
We were engaged to create the content for a dedicated Allianz microsite, a project that saw us work with the firm’s regional marketing team to develop themes, formats and a production calendar for the microsite’s content.
To develop broad, engaging content that covered a wide range of markets and sectors, we drew on dozens of research reports, white papers and marketing presentations from various Allianz offices, as well as independent research.
We curated this in a series of blog posts, op-eds and dynamic infographics that highlighted Allianz’s unique investment strategies and extensive knowledge of the opportunities presented by emerging, high-potential asset classes like infrastructure and Asian high-yield bonds.
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