New Narrative helped a global professional services firm sharpen its media visibility and the impact of its benchmark campaign, and elevate its Share of Voice (SoV) across key sectors — through structured media monitoring and strategic partnership analysis.
THE CHALLENGE
The client was investing in high-impact partnerships and cross-sector thought leadership campaigns across ESG, technology, talent, and government — but lacked visibility into how these efforts translated into media coverage, audience traction, or competitive advantage.
They needed a way to track outcomes over time, benchmark against competitors, and identify where their messaging was landing — and where it wasn’t.
THE SOLUTION
New Narrative conducted a longitudinal analysis of the client's media mentions and competitive SoV performance over a 12-month period, compared to the same timeframe the previous year. We:
- Mapped sector-specific coverage related to ESG, Technology, Talent, and Government themes
- Tracked and tagged partnership-related mentions
- Benchmarked SoV performance vs. key competitors
- Identified top-performing campaigns and media sources
- Delivered actionable insights and visual outputs for strategic planning
THE OUTCOME
The client saw clear signs of momentum across multiple dimensions:
- +60% YoY growth in Government sector mentions (driven by partnerships)
- Ranked among the top 2 firms in SoV in ESG and Government themes
- Over 4,000 media mentions tracked across 12 months
- Up to 31% of mentions in some sectors linked to high-profile partnerships
- ESG saw a +7% SoV uplift year-on-year
- Coverage spanned top-tier outlets including Bloomberg, The Business Times, CNA, and Yahoo
This work provided a clear baseline for measuring impact, guided future campaign strategy, and helped the client secure internal buy-in for investing in other communications campaigns.
WHAT WE DID
- Tracked thousands of media mentions across global and regional sources over a 12-month period
- Tagged and classified mentions by theme (e.g. ESG, Talent) and by activation type (e.g. campaign, partnership)
- Conducted year-on-year comparisons to measure change in visibility, volume, and competitive SoV
- Identified top-performing partnerships, and mapped their media footprint
- Created ready-to-share dashboards, charts, and summaries for internal leadership and communications teams
- Delivered insights to support messaging strategy and content planning across upcoming campaigns and sectors
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