Singapore
THE CHALLENGE

One of the world’s leading transaction services providers needed regular, on-call support to ensure its editorial output had maximum impact among its clients and prospects.

THE SOLUTION

Becoming in effect a trusted part of the client’s team, an N/N senior editor became the go-to resource for thought leadership content across various channels and media formats.

THE OUTCOME

The quality, frequency and impact of the client’s content, tracked across various performance metrics, steadily improved, while key executives – the face of the client’s thought leadership outreach – saw a steady increase in their influence and prominence on major social sites.

What we did:

With the relaunch of their main insights portal imminent, our client knew it lacked the internal resources and capabilities to ensure the thought leadership content the portal was designed to showcase would be delivered with sufficient volume and quality.

Given the fluid nature and unpredictability of the markets news cycle, it needed a trusted editorial partner that it could call on whenever needed to help strategise, conceive and produce thought leadership content of the highest quality.

Having worked with the client on variety of projects – from events and video to email campaigns and major research reports – our editors had a deep and thorough understanding of its business, audience and commercial aims.

It was therefore a natural step to position a senior editor as a dedicated, on-call resource to respond as required to help the client plan its thought leadership outreach, and execute to the highest standards. Our editor became a trusted part of the team, researching topics of crucial commercial importance, interviewing senior executives and producing content that reflected the views of key stakeholders and resonated with clients and prospects.

The impact was immediate, with engagement metrics rising for initiatives like video and article series on issues of major concern to financial markets participants. Senior executives who fronted thought leadership engagements saw rising follower and influencer metrics across social media platforms, while business development leads reported successful conversions from content-qualified leads and sales-supporting campaigns.

World-class content strategy and execution

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