The challenge
Leading investment management firm Barings wanted live coverage of its two-day event in Hong Kong, and the production of post-event material.
The solution
An event coverage plan and an on-site newsroom.
The outcome
Key insights were captured, summarised and published, ensuring they reached a broader audience, and could be used to inform future client relationships and marketing campaigns.
What we did
Barings wanted coverage of its high-profile event that would shed light on some of the most pressing issues and opportunities confronting the investment management sector globally – from the development of the emerging Asian debt market to the impact of Brexit on real estate.
We were engaged by Barings and its agency partners to create an on-site newsroom for the conference. Our first step was to develop an event coverage plan through a series of close consultations.
We were responsible for providing full-day event coverage with regular tweeting of highlights from keynote presentations from senior Barings executives and panel sessions, and created a detailed first-day event summary report for delivery just hours after the event, ensuring it could be distributed to delegates the next day.
We also produced an in-depth, post-event briefing paper that built on discussions, highlighted key takeaways and extended the conference’s impact.
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