Crafting precision messaging from the ground up

The firm approached us to ensure that the story around its offerings and capabilities would be distinctive, compelling and credible enough to engage a small and highly senior group of decisionmakers – in two very different segments of the industry.

Our role was to create robust and detailed messaging frameworks that ensured the firm could consistently and convincingly communicate its insights on a rapidly shifting industry environment, and articulate how its in-house innovations directly addressed the challenges faced by its customer base.

To that end, we consulted extensively with the client’s marketing and client-facing teams to zero in on its unique technological and organisational strengths, and map these to industry trends and the concerns of current and potential customers.

We also audited content produced by the client’s competitors across both editorial and digital metrics to measure effectiveness and identify underserved topics, and distilled the results of our research into a comprehensive messaging framework that included punchy and distinct value propositions, clear positions on the main themes affecting the sector and explicit calls to action.

The resulting thought leadership pieces and sales pitch decks brought the messaging framework to life by referencing current events and tying solutions to real-life use cases, creating a basis for interactions at the highest levels of the industry and enabling diverse customer groups to act on emerging opportunities and navigate waves of technological change.