In an information-saturated world, campaigns with impact need to be crafted on solid strategic foundations.

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Drawing on tested research techniques, deep media and marketing expertise and data-driven analysis, we develop tailored guidance and strategic frameworks that enable our clients to produce truly distinctive thought leadership, consistently and with confidence.

Advisory you can act on

We fuse digital insights with seasoned editorial judgement and deep knowledge of complex market and industry dynamics to develop plans and concepts that ensure campaigns are primed for optimal outcomes. Drawing on data to help our clients define audiences and their preferences, and conducting in-depth audits of existing campaigns and competitor activity, we identify areas of thematic opportunity and target thought leadership to match.

We develop messaging frameworks that capture our clients' capabilities and orient campaigns around compelling themes, then create tactical publishing roadmaps that bring them to life. The world is a marketplace of ideas - and we provide the structure to ensure yours hit the mark.

We excel at:

  • Value propositions and messaging frameworks - developing internal points of view into topics and themes that resonate with external audiences and drive commercial outcomes
  • Content audits - qualitative and data-driven assessments of client and competitor content to identify opportunities to lead the conversation on underserved topics, and craft distinctive campaigns
  • Competitor analysis - Our iN/Ntelligence suite provides powerful tools to monitor how your competitors are participating in industry and media conversations
  • Content calendars and publishing roadmaps - creating campaign blueprints that ensure thought leadership is carefully planned and targeted, reaching audiences at the right time and place
  • Audience research - understanding habits, behaviours, preferred channels and priorities

World-class content strategy and execution

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