Powered by data, guided by expertise
SPECS is N/N’s proprietary digital evaluation framework, providing you with strategic insights and recommendations to optimise your marketing performance. Through a holistic analysis of you and your competitors’ digital footprint and the underlying content, social and amplification strategies, SPECS analysis drives your digital strategy towards greater brand awareness and customer engagement.
CARDIO is N/N's qualitative content quality ranking methodology, which allows you to benchmark the impact, authority and calibre of your thought leadership content. Applying our deep editorial experience in a rigorous and standardised approach yields insights into the impact of your content on discerning professional audiences.
What is SPECS?
Comprehensive coverage with no back-end IT access required, SPECS gives you a competitive advantage with content-centric intelligence.
Searchability: Is your website and content optimised for search engines and organic discovery?
Performance: How well are you acquiring and retaining customers? Is your content engaging the right audience?
Earned: Is your content gaining recognition and generating earned media such as mentions and backlinks?
Content: How is your content performing online? Is it attracting and engaging your target audience?
Social & Promotion: How is social media contributing to your marketing objectives? Are you amplifying your content effectively?
What is CARDIO?
Our proprietary content analysis framework, CARDIO delivers a quantitative assessment of content quality through rigorous editorial analysis.
Consideration: Is your content presentation attuned to the needs of a time-poor, discerning audience?
Accessibility: Does your editorial approach maximise the intelligibility and impact of your thought leadership material?
Relevance: Is your content addressing timely issues of crucial concern to the target audience?
Data Viz: Does your approach to presentation of data maximise clarity and insight?
Insight: Does your content lead to useful insights, with clear and practical advice and compelling calls to action?
Originality: Is your content truly novel? Does it reveal new ideas that will pique the interest of hard-to-impress audiences?
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